Take into consideration your audience. A mobile device user is on the go, they don't have time to read a text heavy landing page, plus their screen real estate is at a premium. On the other hand, a desktop user may have more time to leisurely explore your site. How can you keep your content consistent, fluid and intuitive? The answer is responsive web design (RWD). RWD is an approach to web design aimed at creating sites that provide an optimal viewing and interactive experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile devices).
Mobile applications are the little brother of the integrated software systems generally found on PCs. The simplest mobile apps take PC-based applications and port them to a mobile device. As mobile apps grow, this technique is somewhat inadequate. A more refined approach involves developing specifically for the mobile environment, taking advantage of both its limitations and advantages. By utilizing a cross platform mobile framework designed to simplify and enhance the development of mobile web applications, KJR develops robust, but maintainable and organized apps for iOS, Android, Windows and more.
Email marketing is a powerful vehicle for delivering messages directly to your target audience. It’s consistent, targeted, effective, and inexpensive. Should you add email marketing to your advertising budget? Well, here are a few statistics that may help you make up your mind. There are roughly 4.3 billion email accounts in the world. On average, consumers check their email account multiple times per day, with 13% of online consumers actually checking their email hourly or more frequently. And according to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States. Basically, email marketing is alive and thriving. So now what do you think?
If it ain't broke, don't fix it. Why reinvent the wheel? That's the philosophy at KJR and that is why we have partnered with Shopify for our client's ecommerce solution. Shopify includes everything you need to create an online store, sell online, and manage and accept credit card orders. Depend on a reliable, secure shopping cart solution for your ecommerce website. Choose from existing ecommerce templates or KJR will create an original one for you. With secure hosting and a streamlined back-end admin area, setup and operation of your ecommerce website is fast and easy. And KJR is here to help!
Be seen by customers at the very moment that they’re searching on Google! It is a simple concept - set your campaign budget and only pay when they click to visit your website or call. Whether you’re looking to attract new website visitors, grow online sales, build brand awareness, or keep customers coming back, our certified Google AdWords staff can help. Showing your ads on the Google Display Network lets you reach customers on the websites, apps, and videos that they're viewing. A range of options let you target by website type, audience type or re-marketing. Find out how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
Our staff is trained and certified in Google Analytics. Web analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site. Analyze visitor traffic and paint a complete picture of your audience and their needs. Track the path people take to reach you and the devices they use to get there. Learn what people are looking for and what they like and tailor your marketing and site content for maximum impact. And you can customize reports to reflect the needs of your business.
Search Engine Optimization done right can boost your organic placement on search engine result pages. It's not brain surgery - it's fairly simple. By using techniques such as using keywords and phrases, link building to improve link popularity, writing content relevant to your audience, as well as a few behind the scenes adjustments that please the search engines, your site position will improve. Be descriptive but most of all remember your audience is not a search engine but a human being.